Hector Herrera

Know Your Reality TV Show Audience, Inside Out!



Posted: Tuesday, June 02, 2009

by
Social Media Mogul

Youve got a hot new concept for a Reality TV show. Youve been doing fashion styling and image consulting for top executives in your area. You are often blown away by the lack of understanding most of your clients have when it comes to the importance of how they present themselves. Most of them know the nuances of packaging and presenting core issues to hundreds if not thousands of people. But, when it comes to their personal presentations, most of them fall short. You think theres an amazing Reality TV show concept that will help educate business people about the importance of proper attire. Sounds like an amazing concept, but whos going to watch it? Where are they going to watch it? Knowing your audience is an important step in developing any concept for a Reality TV show.

First and foremost, begin by defining who your audience is, and exactly why you are absolutely convinced that they will tune in to watch your show whether that is online or on the boob tube. Try to understand everything you can about your audience. What gender are they? How old are they? What do they wear? Where do they eat? What kind of movies do they go to? Do some homework on the target audiences media consumption habits. Find out where your buyers are likely to already be spending their time online. This is where your business creativity will really pay off. One of the hardest things to do on a shoestring or bootstrapping budget is to build qualified traffic to your website. However, if you get creative with the right partners on board, you can make any project happen.

Now, how do you best reach these folks? Are they watching TV? Are they spending their spare time on MySpace or Facebook? Are they Blcakberry or iPhone jukies? These are all important questions to consider as they will shape the landscape of opportunity for your program. If you really want to get your show made and you want to make a living doing it, then dont think inside the span of traditional media. The underdogs are gaining strength and power in a completely transitioning media industry. Your primary goal should be to create your content, offer value to the audience and make an honorable profit doing so. Look for emerging media distribution channels that can help you deliver the audience you need in order to satisfy a potential underwriting sponsor. The internet is a fantastic place to start, but dig deeper and keep a close eye on what your competitors are doing..

Hector V. Herrera, founder of Social Media Moguls, is a graduate of Georgia State University, and holds a Bachelor of Arts degree in Communications. Hector is recognized as a visionary brand strategist. Read More |HERE|.

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